On Hold Marketing for Dentists: 3 Reasons it’s Great for Dental Offices
On-hold marketing can be a highly effective tool for businesses and organizations across many different industries. At Sold on Hold, we have over 15 years’ experience providing music on hold and messages on hold to clients throughout North America across a diverse range of fields. While we do work for all sorts of companies, one of the most popular industries we serve is the dental industry. So what makes on hold marketing a great choice for dental offices? There are many reasons! Here are three of them…
On Hold Marketing Informs Patients/Customers
This point is relevant across all of the industries that we serve. From a dental perspective, it allows dental practices to inform patients about new equipment, services and techniques, referral programs, cancellation policies and more. Of course, on hold marketing can showcase the practice’s brand too.
Music/Messages On Hold Can Help Reduce Caller Frustration
Again, this point is relevant to all of the industries that we serve, but it is especially pertinent for the dental industry. After all, for many people, visiting/dealing with the dentist causes stress and anxiety, so high customer service levels are even more important than usual! Sold on Hold can help reduce caller frustration with engaging and informative custom on hold messages.
On Hold Marketing is Professional and Reassuring
Once more, this point applies to all of the industries that we serve, but it is also very important for the dental industry. When it comes to dental work, patients want to put their trust in a professional. On-hold marketing lends a professional edge and can help reassure patients. It also allows dental offices to show a bit of flair and personality, helping to set the brand apart in what is a highly competitive industry.
There are a number of other reasons that make on hold marketing great for dental offices too! If you’d like to learn more, or you have any questions about your practice’s on hold marketing, please contact us.
(Author: Vincent Jones – Head Writer/Account Manager at Sold on Hold)