On Hold Marketing: Are You Missing Out?
Sold on Hold has been in business since 1996. Amazingly, that’s nearly 20 years! Yikes! In that time, we have worked with thousands of customers across North America from Dallas to Edmonton, from Vancouver to New York, delivering successful and effective on hold marketing campaigns. With that kind of track record, it’s fair to say that we understand the power and value of on hold marketing.
We understand the unique challenges facing many businesses, and we know that cost-effective, professional, custom on hold marketing can be a highly effective tool. It also offers an excellent return on investment. However, simply having any old on hold marketing plan is not enough – it’s unlikely to provide you with the best results possible.
You need a professional on hold marketing plan from a reputable on hold company… a company like Sold on Hold!
So how can Sold on Hold’s custom, targeted and effective on hold marketing campaigns help your business? Well, in many ways, for instance:
- It presents a professional image to the caller
- Eases caller frustration at being placed on hold and makes time on hold seem shorter, therefore reducing the likelihood of callers hanging up
- It informs callers about your business and can include everything from company history through to new products and special offers – not only can this help to build brand loyalty, it can help to upsell/sell new products
- In short, it works as a salesperson
We can create customized messages allowing you to market directly to your customers/potential customers. You have an opportunity to target a captive audience who are already warm on your business and the services that you offer.
If your company does not currently have an on hold marketing plan, or you have an unprofessional and ineffective on hold marketing setup, chances are your losing more callers and sales opportunities than you need to be. In other words, you’re missing out.
(Author: Vincent Jones – Head Writer/Account Manager at Sold on Hold)