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On Hold Marketing Media

The Importance of On Hold Marketing for Business

Music on hold and message on hold marketing is extremely effective in improving customer experience and reducing caller hang ups. Extremely cost-effective with a strong return on investment, on hold marketing is a great tool for business.

For example, consider the following facts:

  • Nationwide, 7 out of every 10 callers are placed on hold for an average of 30 seconds (Source: Inbound Outbound Magazine)
  • Surveys show that 15% to 20% of callers make purchases based on information they heard through on hold messages (Source: Telemarketing Magazine)
  • 50% of callers left unattended in silence hang up within 1 minute. 34% of callers who hang up will not call back (Source: Voice Response)
    • Having advertising on hold with music reduces call abandonment by almost 90% (Source: Better Business Marketing)
  • The average North American executive spends an average of 15 minutes a day on hold. That’s 9 days a year (Source: CNN)
  • 88% of callers surveyed preferred hearing a message on hold to other options (Source: Maxi Marketing)
  • 94% of all marketing budgets are spent to induce the customer to call, and only 6% to handle the call once it is received (Source: Inbound Outbound Call Centre)

To learn more about how Sold on Hold can help your business, please contact us. You can also connect with us on Facebook and Twitter.