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On Hold Marketing Media

The Importance of On Hold Marketing for Business

Posted: January 9, 2014 | Category: On-Hold Marketing, Sold on Hold

Music on hold and message on hold marketing is extremely effective in improving customer experience and reducing caller hang ups. Extremely cost-effective with a strong return on investment, on hold marketing is a great tool for business.

For example, consider the following facts:

  • Nationwide, 7 out of every 10 callers are placed on hold for an average of 30 seconds (Source: Inbound Outbound Magazine)
  • Surveys show that 15% to 20% of callers make purchases based on information they heard through on hold messages (Source: Telemarketing Magazine)
  • 50% of callers left unattended in silence hang up within 1 minute. 34% of callers who hang up will not call back (Source: Voice Response)
    • Having advertising on hold with music reduces call abandonment by almost 90% (Source: Better Business Marketing)
  • The average North American executive spends an average of 15 minutes a day on hold. That’s 9 days a year (Source: CNN)
  • 88% of callers surveyed preferred hearing a message on hold to other options (Source: Maxi Marketing)
  • 94% of all marketing budgets are spent to induce the customer to call, and only 6% to handle the call once it is received (Source: Inbound Outbound Call Centre)

To learn more about how Sold on Hold can help your business, please contact us. You can also connect with us on Facebook and Twitter.