January 9th, 2014
The Importance of On Hold Marketing for Business
Music on hold and message on hold marketing is extremely effective in improving customer experience and reducing caller hang ups. Extremely cost-effective with a strong return on investment, on hold marketing is a great tool for business. For example, consider the following facts: Nationwide, 7 out of every 10 callers are placed on hold for an average of 30 seconds (Source: Inbound Outbound Magazine) Surveys show that 15% to 20% of callers make purchases based on information they heard through...