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On Hold Marketing Media

On Hold Choices: 3 Options, 1 Winner

When it comes to managing what on hold callers hear, there are essentially three options available to businesses. However, there’s only one winner. Here are the three options… OPTION 1 – Silence or “Dead Air” Silence or “dead air” while on hold can lead callers to believe that they have been on hold far longer than they actually have. This is frustrating and irritating for your customers, will lead to more hang-ups, and lost opportunities. Silence is not professional and it...