Category: Music On-Hold

Why On-Hold Messages Matter for Your Business

Have you ever called a business, been put on hold, and sat there in silence… wondering if the line went dead? That awkward, empty moment can create frustration—and that’s exactly why on-hold messages are a simple but powerful tool that every business should be using.   Here’s why having on-hold messages on your telephone system is a smart move:   Keep Callers Engaged Dead air feels like being ignored. With an on-hold message or even light music, callers know they’re...

On Hold Marketing for Dentists: 3 Reasons it’s Great for Dental Offices

On-hold marketing can be a highly effective tool for businesses and organizations across many different industries. At Sold on Hold, we have over 15 years’ experience providing music on hold and messages on hold to clients throughout North America across a diverse range of fields. While we do work for all sorts of companies, one of the most popular industries we serve is the dental industry. So what makes on hold marketing a great choice for dental offices? There are...

Music On Hold: Is the Music You’re Playing Legal?

Did you know that your on hold music must be licensed? First things first, we should point out that this isn’t professional legal advice, if you’d like an educated comment on the law and how it applies to your specific situation, please contact your lawyer. However, as a professional music on hold and message on hold company, we can tell you that copyright laws do apply to on hold music. That means you can’t simply play your favourite Lady Gaga...