On-hold marketing can be a highly effective tool for businesses and organizations across many different industries. At Sold on Hold, we have over 15 years’ experience providing music on hold and messages on hold to clients throughout North America across a diverse range of fields. While we do work for all sorts of companies, one of the most popular industries we serve is the dental industry. So what makes on hold marketing a great choice for dental offices? There are...
Did you know that your on hold music must be licensed? First things first, we should point out that this isn’t professional legal advice, if you’d like an educated comment on the law and how it applies to your specific situation, please contact your lawyer. However, as a professional music on hold and message on hold company, we can tell you that copyright laws do apply to on hold music. That means you can’t simply play your favourite Lady Gaga...
Sold on Hold has been in business since 1996. Amazingly, that’s nearly 20 years! Yikes! In that time, we have worked with thousands of customers across North America from Dallas to Edmonton, from Vancouver to New York, delivering successful and effective on hold marketing campaigns. With that kind of track record, it’s fair to say that we understand the power and value of on hold marketing. We understand the unique challenges facing many businesses, and we know that cost-effective, professional,...
When it comes to managing what on hold callers hear, there are essentially three options available to businesses. However, there’s only one winner. Here are the three options… OPTION 1 – Silence or “Dead Air” Silence or “dead air” while on hold can lead callers to believe that they have been on hold far longer than they actually have. This is frustrating and irritating for your customers, will lead to more hang-ups, and lost opportunities. Silence is not professional and it...
For last month’s blog post, we looked at ten important phone answering tips for small businesses. We’re continuing along that theme this month, but this time we’re looking at what happens when you can’t take the call – we’re looking at how to record an effective voicemail greeting message. Ok, so first things first, at Sold on Hold, we offer professional voicemail greeting recording for an extremely affordable rate - we can have one of our talented voice actors take...
The telephone is still a very important tool for business and answering the phone professionally is vital for small businesses. It may seem fairly insignificant, but it isn’t. Indeed, in some cases, how the phone is answered may provide a potential customer with their first impression of your company. As a company that specializes in music on hold and messaging on hold, we deal with phones on a regular basis. With over 15 years’ experience in the industry, Sold on...