July 14th, 2014
Sold on Hold – It’s Marketing Gold!
In today’s media saturated market place how do you make your message stand out in a world overcrowded with advertisements. Reaching the audience is the number one problem for all marketing initiatives, and marketing specialists know the value of having a captive audience. So here's the good news that will save you marketing dollars and increase your ability to market directly to your customers. Every day your business has access to a captive audience. An on hold messaging service gives...
May 2nd, 2014
On Hold Marketing for Dentists: 3 Reasons it’s Great for Dental Offices
On-hold marketing can be a highly effective tool for businesses and organizations across many different industries. At Sold on Hold, we have over 15 years’ experience providing music on hold and messages on hold to clients throughout North America across a diverse range of fields. While we do work for all sorts of companies, one of the most popular industries we serve is the dental industry. So what makes on hold marketing a great choice for dental offices? There are...
April 7th, 2014
Music On Hold: Is the Music You’re Playing Legal?
Did you know that your on hold music must be licensed? First things first, we should point out that this isn’t professional legal advice, if you’d like an educated comment on the law and how it applies to your specific situation, please contact your lawyer. However, as a professional music on hold and message on hold company, we can tell you that copyright laws do apply to on hold music. That means you can’t simply play your favourite Lady Gaga...
March 7th, 2014
On Hold Marketing: Are You Missing Out?
Sold on Hold has been in business since 1996. Amazingly, that’s nearly 20 years! Yikes! In that time, we have worked with thousands of customers across North America from Dallas to Edmonton, from Vancouver to New York, delivering successful and effective on hold marketing campaigns. With that kind of track record, it’s fair to say that we understand the power and value of on hold marketing. We understand the unique challenges facing many businesses, and we know that cost-effective, professional,...
February 6th, 2014
On Hold Choices: 3 Options, 1 Winner
When it comes to managing what on hold callers hear, there are essentially three options available to businesses. However, there’s only one winner. Here are the three options… OPTION 1 – Silence or “Dead Air” Silence or “dead air” while on hold can lead callers to believe that they have been on hold far longer than they actually have. This is frustrating and irritating for your customers, will lead to more hang-ups, and lost opportunities. Silence is not professional and it...
January 9th, 2014
The Importance of On Hold Marketing for Business
Music on hold and message on hold marketing is extremely effective in improving customer experience and reducing caller hang ups. Extremely cost-effective with a strong return on investment, on hold marketing is a great tool for business. For example, consider the following facts: Nationwide, 7 out of every 10 callers are placed on hold for an average of 30 seconds (Source: Inbound Outbound Magazine) Surveys show that 15% to 20% of callers make purchases based on information they heard through...
December 19th, 2013
Season’s Greetings from Sold on Hold
Season's greetings from the entire Sold on Hold team! We would like to wish all of our customers the very best for the holiday season and 2014! December was a very busy month for us, as we provided many of our clients with custom on hold holiday greetings, but no matter when we worked with you in 2013, we want to say thanks! Your business is truly appreciated. Please note; Sold on Hold’s main production facility will be closed from 5pm...
December 5th, 2013
How to Record an Effective Voicemail Greeting Message
For last month’s blog post, we looked at ten important phone answering tips for small businesses. We’re continuing along that theme this month, but this time we’re looking at what happens when you can’t take the call – we’re looking at how to record an effective voicemail greeting message. Ok, so first things first, at Sold on Hold, we offer professional voicemail greeting recording for an extremely affordable rate - we can have one of our talented voice actors take...
November 7th, 2013
10 Important Phone Answering Tips for Small Businesses
The telephone is still a very important tool for business and answering the phone professionally is vital for small businesses. It may seem fairly insignificant, but it isn’t. Indeed, in some cases, how the phone is answered may provide a potential customer with their first impression of your company. As a company that specializes in music on hold and messaging on hold, we deal with phones on a regular basis. With over 15 years’ experience in the industry, Sold on...
October 8th, 2013
On Hold Marketing Alive and Well
Welcome to the Sold on Hold blog! For our first post, we want to clear something up… With the internet all powerful in the communications world and landline use getting less by the day, people tend to assume that on hold marketing is soon to be a thing of the past. While the conclusion is logical, it’s actually inaccurate. To be sure, on hold marketing is not as prevalent as it once was, say in the pre-Internet days, but consider...